All Ways Unique helps businesses get found, build trust, and gain insight

Photo Courtesy of All Ways Unique

AWU Discovery Engine™ – Get Found
Helps businesses get found through Google Business Profile optimization, Maps visibility, and Local SEO.

AWU Authority Engine™ – Build Trust
Helps businesses become the trusted answer customers find online through AI Search Visibility and Answer Engine Optimization.

AWU Insight Engine™ – Identify Buyers
Helps businesses identify who is actively researching their products or services through visitor identification and lead intelligence.

AWU Booking Engine™ – Convert Opportunity
Helps businesses nurture prospective customers through AI-powered email and LinkedIn conversations, building relationships that lead to qualified meetings on your calendar.

AWU Engagement Engine™ - Strengthen Customer Relationships
Helps businesses increase customer loyalty and engagement through custom mobile app development and publishing. Mobile apps give customers instant access to your business, making it easier to communicate, schedule appointments, receive promotions, submit service requests, and stay connected. By creating more frequent customer interactions, businesses build stronger relationships that lead to increased retention and repeat business.

Marketing a business in an age of search engines and artificial intelligence may seem daunting, but Pueblo-based company All Ways Unique is helping customers realize what’s possible.

Founder Steve Oakes, a Pueblo native, has decades of experience in customer service, electronics, and management. He owned Best Buys Computers with his father Grant “Bill” Oakes and was a late 1990s adopter of computer voice dictation and home automation. Oakes also has worked for Optum, United Healthcare, and Hewlett-Packard

All Ways Unique is an extension of Oakes’ work as a customer-focused servant leader in technology. The digital marketing company was founded in 2013. It is committed to helping businesses “become the trusted answer customers find online.”

“It seemed like a great opportunity to provide a service everywhere from here in Pueblo to the global marketplace,” Oakes said.

All Ways Unique’s AWU Discovery Engine helps businesses be seen by potential customers by optimizing Google Business profiles, Google Maps visibility, and local Search Engine Optimization (SEO).

“Creating a valid and active Google Business profile is absolutely critical to even being found on the internet,” Oakes said.

There’s also the AWU Authority Engine that assists businesses in building trust through Artificial Intelligence (AI) search visibility and trusted answer positioning. The third primary tool is the AWU Insight Engine that helps businesses identify who is researching their services and products.

Further, the AWU Booking Engine provides tools to build relationships with potential customers and the AWU Engagement Engine creates opportunities to continue building on those relationships.

“You used to do a search for a Pueblo plumber and you would click on one of the listings up on the top,” Oakes said. “Now AI gives you an overview of the answer to your search and 80% of the time people aren’t clicking to find a business. You have to be able to identify those people even if they never go to a related website.”

Those interested in learning more about All Ways Unique’s services can contact the business line at 719-524-5110, email steve@allwaysunique.com, or visit allwaysunique.com.

“For people who see this newsletter, we will offer a free AEO audit to help understand what your website and online presence may need to become a more trusted answer for the clients you serve,” Oakes said.

AEO stands for Answer Engine Optimization. While SEO is the practice of optimizing content for search engines like Google, AEO is the optimization of content for voice assistants and AI tools like ChatGPT, Claude, Gemini, and Siri.